{"id":1884,"date":"2022-08-04T06:49:10","date_gmt":"2022-08-04T06:49:10","guid":{"rendered":"http:\/\/localhost\/pollock2\/?p=1884"},"modified":"2026-08-25T13:45:09","modified_gmt":"2026-08-25T13:45:09","slug":"importanciadiseno","status":"publish","type":"post","link":"https:\/\/editame.net\/en\/importanciadiseno\/","title":{"rendered":"Construir branding"},"content":{"rendered":"<h3>Dise\u00f1o gr\u00e1fico<\/h3>\n<p class=\"isSelectedEnd\">El dise\u00f1o gr\u00e1fico organiza y da forma a la comunicaci\u00f3n de una marca. Tipograf\u00eda, color, imagen y composici\u00f3n deben responder a una misma idea y mantener una identidad coherente en cada aplicaci\u00f3n.<\/p>\n<p class=\"isSelectedEnd\">Dise\u00f1amos identidades y piezas gr\u00e1ficas para que la informaci\u00f3n sea clara, reconocible y adecuada a cada soporte.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1884 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6486'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos4-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos4-300x300.jpg 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos4-150x150.jpg 150w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos4-370x370.jpg 370w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos4-100x100.jpg 100w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos4.jpg 595w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6556'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"196\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.20-300x196.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.20-300x196.png 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.20-1024x668.png 1024w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.20-768x501.png 768w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.20-600x391.png 600w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.20.png 1306w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6390'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"192\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.04.49-300x192.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.04.49-300x192.png 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.04.49-1024x657.png 1024w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.04.49-768x493.png 768w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.04.49-600x385.png 600w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.04.49.png 1394w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6366'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0685-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0685-300x200.jpg 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0685-1024x683.jpg 1024w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0685-768x512.jpg 768w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0685-1536x1024.jpg 1536w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0685-2048x1365.jpg 2048w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0685-600x400.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6365'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0243-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0243-300x200.jpg 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0243-1024x683.jpg 1024w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0243-768x512.jpg 768w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0243-1536x1024.jpg 1536w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0243-2048x1365.jpg 2048w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0243-600x400.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6395'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"203\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.07.44-300x203.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.07.44-300x203.png 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.07.44-1024x694.png 1024w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.07.44-768x520.png 768w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.07.44-1536x1040.png 1536w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.07.44-600x406.png 600w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-30-a-las-11.07.44.png 1996w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"isSelectedEnd\">Trabajamos desde la identidad corporativa hasta su aplicaci\u00f3n en soportes impresos y digitales: papeler\u00eda, cat\u00e1logos, publicaciones, publicidad y p\u00e1ginas web.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-1884 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/img_0933\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2025\/05\/IMG_0933-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2025\/05\/IMG_0933-300x200.jpg 300w, https:\/\/editame.net\/wp-content\/uploads\/2025\/05\/IMG_0933-1024x683.jpg 1024w, https:\/\/editame.net\/wp-content\/uploads\/2025\/05\/IMG_0933-768x512.jpg 768w, https:\/\/editame.net\/wp-content\/uploads\/2025\/05\/IMG_0933-1536x1024.jpg 1536w, https:\/\/editame.net\/wp-content\/uploads\/2025\/05\/IMG_0933-2048x1365.jpg 2048w, https:\/\/editame.net\/wp-content\/uploads\/2025\/05\/IMG_0933-600x400.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6534'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0790-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0790-300x200.jpg 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0790-1024x683.jpg 1024w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0790-768x512.jpg 768w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0790-1536x1024.jpg 1536w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0790-2048x1366.jpg 2048w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0790-600x400.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6558'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"196\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.45-300x196.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.45-300x196.png 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.45-1024x668.png 1024w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.45-768x501.png 768w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.45-600x392.png 600w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2025-05-31-a-las-09.10.45.png 1296w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6483'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos-300x300.jpg 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos-150x150.jpg 150w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos-370x370.jpg 370w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos-100x100.jpg 100w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/bookfotos.jpg 595w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6363'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0682-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0682-300x200.jpg 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0682-1024x683.jpg 1024w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0682-768x512.jpg 768w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0682-1536x1024.jpg 1536w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0682-2048x1365.jpg 2048w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0682-600x400.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/editame.net\/en\/?attachment_id=6362'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0161-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0161-300x200.jpg 300w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0161-1024x683.jpg 1024w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0161-768x512.jpg 768w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0161-1536x1024.jpg 1536w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0161-2048x1365.jpg 2048w, https:\/\/editame.net\/wp-content\/uploads\/2022\/08\/IMG_0161-600x400.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Dise\u00f1o, criterio y consistencia para comunicar sin a\u00f1adir ruido.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>An article in The Telegraph titled fintech revolution is eating itself offered the following points as evidence of the shortfall of fintech.<\/p>","protected":false},"author":1,"featured_media":6693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[68],"class_list":["post-1884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-diseno-grafico"],"_links":{"self":[{"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/posts\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":10,"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/posts\/1884\/revisions"}],"predecessor-version":[{"id":6939,"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/posts\/1884\/revisions\/6939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/media\/6693"}],"wp:attachment":[{"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/media?parent=1884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/categories?post=1884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/editame.net\/en\/wp-json\/wp\/v2\/tags?post=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}